Webinar Series: NextGen Broadcast – Advanced Emergency Information


ONE Media 3.0, the Sinclair Broadcast Group subsidiary dedicated to deploying advanced broadcast capabilities, today announced a three-part webinar series tackling the intricacies of advanced emergency information powered by the NextGen broadcast standard – ATSC 3.0 .

Will be held virtually on consecutive Tuesdays in March (March 15, 22 and 29 at 1:00 p.m. EST)the webinar series will dive deep into new capabilities to warn and inform consumers of urgent events, from weather and police actions to natural disasters and finding lost neighbors – all made possible by the new technology currently being deployed across the country by both public and commercial broadcasters.

As the ability of broadcasters to create interactive services draws closer, Advanced Emergency Information (AEI) services are among the most compelling public services a broadcaster can offer. AEI also represents the best set of unique features broadcasters can offer as they compete for users against much larger media platforms that have had interactive capabilities for many years. This series will examine the opportunities that AEI services can offer broadcasters to improve service to their communities and the health of businesses.

Register for the first or all webinars (https://www.atsc3advocate.com/aei-webinars)

The webinars will have a one-hour presentation/discussion followed by 30 minutes of Q&A with the audience

Webinar #1: Tuesday, March 15, 1 p.m. ET

As NextGen broadcasters offer interactive services, AEI services may offer features not available on major digital platforms.

AEI is a service with extraordinarily unique benefits. This panel will examine what it will take to deliver services not available today but essential to local broadcaster communities.

Topics to include:

  • How AEI and other interactive services will fundamentally change the relationship broadcasters have with viewers by making it interactive

  • How Return Path Works for NextGen Broadcast Services

  • New research that anticipates consumer preferences and acceptance of AEI features

  • Comparisons with digital services that also offer geo-targeted alerts and emergency information

  • What AEI services will look like from the user’s perspective (image captures)

  • How AEI can improve mobility/portability

  • How AEI can be extended to provide urgent information and support a community in normal times

  • Prepare for interactive viewer relationships, calculate long-term digital viewer profit

  • Portability to home app and via wireless carriers

  • How TV channels without news service can benefit from technology


Josh Gordon
TV industry strategist, Josh Gordon Group, (moderator)

So VanVice President of Emerging Technologies at ONE Media 3.0

Rob Folliard, Senior Vice President, Government Relations and Distribution, Gray Television

Ed CzarneckiPh.D., President, NextGen Video Information Systems Alliance (NVISA)

Lynn ClaudySVP Technology at the National Association of Broadcasters

Webinar #2: Tuesday, March 22, 1 p.m. ET

How AEI services can strengthen relationships with local emergency managers and public safety professionals.

Over the past 10 years, local emergency managers have improved their communications technology. Today, the typical emergency manager can activate all of their digital assets (text, email, social media) through an IP-based cloud system controlled on a single screen. Soon, NextGen broadcasters will also have a tech refresh story to tell about their communications technology. Can these two groups, who have worked together for years, find new ways to work more closely as they both embrace digital IP technology?

Topics to include:

  • What do local emergency managers expect from broadcasters?

  • What specific features of AEI can broadcasters use to work with local municipal emergency managers?

  • Report of the First Structured Meeting Hosted by AWARN Between a State Broadcasting Association (California) and Local Emergency Managers

  • Research on how U.S. consumers perceive the value of local broadcasters and local emergency managers in an emergency

  • How AEI Can Meet the Needs of Public Safety Personnel (First Responders/EMTs/Firefighters/Police)


Fred Baumgartner
emergency communications guru, (moderator)

John LawsonExecutive Director, AWARN Alliance

Pete SockettCTO, Capitol Broadcasting Company and North Carolina State Emergency Coordinator

questionable jeansDirector, Public Safety Solutions, Skyline Communications

Josh GordonTV Industry Strategist, Josh Gordon Group

Local emergency managerto be determined

Webinar #3: Tuesday, March 29, 1 p.m. ET

AEI services will enable TV newsrooms to better serve communities during threats.

Interactive capabilities will allow a news service to better serve a threatened community. The challenge is to do this without overloading already busy press staff.

Topics to include:

  • Santa Barbara, case studies mudslides, forest fires

  • Consequential Benefits of Providing AEI Services in an Emergency

  • A viewer’s look at what interactive emergency news can look like

  • What should CIOs and CEOs know about this feature right now?

  • New opportunities in mobile

  • Plan ahead to minimize additional workload

  • What points in the newsroom workflow can be automated?

  • How an automation investment made for AEI services could save non-urgent workflow steps

  • Opportunities for new forms of news coverage, including town hall meetings on urgent matters

  • Create flexible emergency content templates and permanent content in advance.

  • How to involve journalists and news directors


Michel Fabac
News and Marketing Director, News-Press & Gazette Company (moderator)

Dan ShelleyExecutive Director, RTDNA (Radio Television Digital News Association)

Lane MichaelsenGroup News Director, Sinclair Broadcast Group

Marc HymanChief Information Officer, Sinclair Broadcast Group

Register for the first or all webinars

About ONE Media 3.0, LLC

ONE Media 3.0, headquartered in Hunt Valley, MD, was formed as a wholly owned subsidiary of Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) with a vision to create and globally deploy the next-generation broadcast platform, enabling broadcasters to compete across platforms to deliver enhanced video and data services. For more information on ONE Media 3.0, visit www.onemediallc.com.


Comments are closed.