VMLY&R has added three senior executives—Rebecca Flavin, Ryan McManus and Conan Wang— to the dedicated global multi-agency team supporting Ford Motor Company, one of WPP’s largest global accounts.
Flavin, a 20-year leader in digital and customer experience, has been named Chief Experience Officer at Ford, a newly created position. She is responsible for harnessing creativity, strategy, technology, data and innovation to deliver experiences for Ford’s ever-evolving portfolio of products and services.
Prior to VMLY&R, Flavin served as Global Director of Experience at Ogilvy and also served as Managing Director of Effective, an experience strategy and design agency. She has served on the global board of directors for SoDA, the Society of Digital Agencies, and currently serves on the board of 4A’s CX Council, helping to set best practices and standards within the industry. Flavin has held leadership positions at Return Path, DoubleClick and Merkle, and began his career at Saatchi & Saatchi. Customer Experience includes Lilly, Aetna, Boeing, British Airways, Salesforce, Wells Fargo, American Express, CFA Institute and MSC Cruises.
McManus has been named chief creative officer for North America at Ford, responsible for driving the automotive icon’s creative transformation.
McManus served as creative director in South Africa for the past 10 years, before taking over as Ford CCO in May. Prior to his time in South Africa, he co-founded jointhepipe.org, an NGO that won UNICEF’s Best New Initiative. McManus has been recognized at Cannes, D&AD, Loeries, One Show, ADC and Effies.
Wang was appointed executive creative director at Ford. Wang is a two-time Emmy Award-winning designer with over 20 years of experience in integrated marketing and advertising campaigns. His most recent position was at TBWAG1 where he oversaw the creative teams in TBWA’s European offices.
Wang’s brand experience includes collaborations with AB InBev, Canada Goose, The Coca-Cola Company, Diageo, GM, Marvel Studios and Warner Bros. His accomplishments include creating the first advertising campaign for Canada Goose and developing the first branded film to premiere at the Oscars. and on Netflix.
“Ryan and Conan bring world-class expertise to our team. They have both demonstrated in their respective careers how to make brands a relevant part of culture,” said Jason Xenopoulos, global chief creative officer on the Ford business in a statement. McManus and Wang report to Xenopoulos.
“Our expertise-based multi-agency model allows us to deliver and adapt to a changing landscape better than ever. The addition of world-class talent like Rebecca, Ryan and Conan will undoubtedly have an immediate positive impact for our customers. As a team, we are very happy to have them on board,” said Robert GuayWPP’s global customer manager on Ford, in a statement.