Ormax Media Launches Monthly OTT Brand Health Tracker, Marketing & Advertising News, AND BrandEquity

Ormax Media Launches Monthly OTT Brand Health Tracker

Media consulting firm Ormax Media has announced the launch of an OTT branded health monitoring tool called Ormax Brand Monitor (OBM). The tool is based on syndicated research conducted monthly among SVOD and AVOD audiences across India, to track the performance of 16 OTT platforms on key brand metrics.

OBM currently tracks the following 16 national platforms in India (in alphabetical order): ALT Balaji, Amazon Prime Video, Discovery +, Disney + Hotstar, Eros Now, Hungama Play, Jio (TV / Cinema), Lionsgate Play, MX Player, Netflix, ShemarooMe , Sony LIV, Ullu, Voot, YouTube and ZEE5. New platforms will be added when they launch. Regional platforms may have a customized version of OBM for their respective markets.

Shailesh Kapoor, Founder and CEO of Ormax Media, said: “The Indian OTT market has grown rapidly over the past two years. An estimated 353 million Indians watch digital videos each month, of which 110 million have access to paid content. In a rapidly changing environment, monitoring the health of the brand has immense value. Platforms capable of building strong brands over the next 12-24 months will reap the benefits for many years to come. OBM is an industry-wide syndicated tool that allows brands to assess their brand equity, both positive and negative, each month, and take corrective action through marketing and production and content acquisition.

Nissan saw an increase in advertising awareness of 0.7 points at the start of the tournament, but the scores started to drop thereafter and fell to 11.9 points towards the end of the Super 12 stage.

Each month, OBM will report on the performance of each brand on key brand variables such as unaided awareness, unaided awareness, total awareness, brand preference and Ormax brand rating (a measure of customer satisfaction). the brand). Additionally, the track will cover two new metrics each month, such as UX / UI quality, brands gender performance, and social media visibility, among others. Subscribers will have access to brand performance by key demographic segments, such as gender, age, markets, and audience type (SVOD vs AVOD).

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