Prior to that, Ashish worked at companies like Kantar India (both IMRB and Millward Brown) Nielsen Media, India.
Ashish Karnad is a media literacy professional with nearly 25 years of experience in media research. Its key expertise lies in measuring media and ROI. Some of his main achievements at Kantar were the launch of the first Meter Based TV Measurement System (TAM) in India, then its expansion to Sri Lanka and Bangladesh, the launch and management of TGI in India and Sri Lanka. , launching India’s first Radio Audience Measurement (RAM) system, launching and managing India’s first return path data services from DTH boxes. In addition to the above, he has consulted with clients on ROI of multimedia campaigns with a focus on digital ROI.
In his last role at Nielsen Media, he was in charge of the IRS, the printing currency in India. He also set up and managed India’s first cinema occupancy measure, was responsible for managing Nielsen’s indigenous digital smartphone panel, set up and managed the media analysis and consulting practice using TV Currency Respondent Level (BARC) data.
Ashish is a man of ideas and has done pioneering work in media research such as data fusion, TV content testing, music testing, product placement efficiency. and the measurement of outside media and word of mouth.