Comscore signs new agreement with Fuse Media for television measurement | State

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RESTON, Virginia, September 8, 2021 / PRNewswire / – Comscore (Nasdaq: SCOR), a trusted partner for media planning, transaction and evaluation across all platforms, today announced an agreement to provide Fuse Media, an entertainment company owned by Latinos, Comscore’s National Television audience measurement for their Fuse Channel. As part of the multi-year agreement, Comscore will provide Fuse with access to Comscore TV, Comscore’s next-generation audience measurement service.

With programming that unites cultures through colorful stories – including originals such as Made from scratch, Shine true, and the Emmy, Imagen and Peabody Awards Merger documents and popular Fusion films franchises – Fuse celebrates our united America. In addition to the linear channel Fuse, Fuse Media, owned and operated by a minority, also serves its Millennial and Gen Z audience through a portfolio of streaming and TV brands including Fuse +, Fuse Backstage, Fuse Beat, FM (Fuse Music), Fuse Sweat and fuse TV.

“We are delighted to partner with Fuse Media on the measure of national television,” said Carol Hinnant, Director of Revenue, Comscore. “This agreement underscores Comscore’s reputation as a trusted third-party benchmark in consumer behavior, and we look forward to providing the Fuse team with meaningful and stable information that will allow them to fully understand and better serve their audiences.”

“Comscore’s stable and granular TV metering will help Fuse continue to differentiate itself as the destination of choice for a diverse and multicultural audience,” said Fernando Romero, Sales Manager, Fuse Media. “We are delighted to partner with the Comscore team to help create a multi-currency market.”

Comscore has over a decade of experience measuring TV audiences from back-channel devices to tens of millions of homes in all local markets. Comscore is also a leader in instrumenting change in television measurement by enabling the adoption of advanced audiences and the shift to impressions, which enables the industry to move beyond age and age. gender to assess based on consumer behaviors, interests and lifestyles. This enables local and national TV channels, networks, advertisers, agencies and media companies to effectively reach their ideal audiences and maximize their revenues.

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for media planning, trading and evaluation across all platforms. With a data footprint that combines digital, linear, TV and movie audience intelligence with advanced audience insights, Comscore enables media buyers and sellers to quantify their multiscreen behavior and make business decisions. in complete confidence. A recognized leader in digital and TV audience measurement and large-scale advertising, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

About Fuse Media

Fuse Media is a multiplatform, multicultural, Latino-owned entertainment company. It unites cultures through colorful stories that celebrate our mixed America. The minority-owned and operated company serves its Millennial and Gen Z audience through a portfolio of streaming and TV brands including Fuse, Fuse +, Fuse Backstage, Fuse Beat, FM (Fuse Music), Fuse Sweat and fuse.tv. Fuse Media also operates the Fuse Content Studio, its in-house production and distribution arm, as well as a growing branded content and live events business. For more information, visit www.fusepress.tv.

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SOURCE Comscore


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