RESTON, Virginia and MIAMI, November 5, 2021 / PRNewswire / – Comscore (Nasdaq: SCOR), a trusted partner of more than 3,000 customers across local stations, national networks, station groups, advertising and media agencies and across the film ecosystem, and Univision Communications Inc, the leading Spanish media and linguistic content company in United States, today announced an agreement for Univision to leverage Comscore’s local audience measurement in three of the company’s newly acquired markets.
Under the agreement, Univision will now begin to exclusively use Comscore’s next-generation audience measurement service as its local audience currency in the Orlando and Tampa, Florida markets as well as in Washington DC Marlet. Additionally, the two companies will collaborate and refine Comscore’s Hispanic audience measurement capabilities to better capture the under-represented Hispanic community.
“The media industry is witnessing significant changes, and advertisers need stable and reliable metrics they can trust to provide accurate audience information for all audiences,” said Carol Hinnant, Director of Revenue, Comscore. “Comscore is proud that Univision has chosen us as a trusted partner to help deliver the future of TV currency.”
âWith confidence in audience measurement at an inflection point across the industry, Univision researched the market and quickly identified Comscore as the right partner to enable us to provide reliable and advanced metrics from these three markets â, declared Roberto Ruiz, Executive Vice President, Research, Information and Analytics, Univision. “We are excited to expand our relationship with Comscore into the linear television space and are delighted to have a seat at the table to help make a meaningful and positive change in the measurement standards of Hispanic audiences and audiences. in general. “
Comscore has over a decade of experience measuring television audiences from back-channel devices to tens of millions of homes in all local markets. Comscore is also a leader in instrumenting change in television measurement by enabling the adoption of advanced audiences and the shift to impressions, which enables the industry to move beyond age and age. gender to assess based on consumer behaviors, interests and lifestyles. This enables local and national TV channels, networks, advertisers, agencies and media companies to effectively reach their ideal audiences and maximize their revenues.
Comscore (NASDAQ: SCOR) is a trusted partner for media planning, trading and evaluation across all platforms. With a data footprint that combines the audience intelligence of digital, linear, over-the-top and film television with advanced audience insights, Comscore enables media buyers and sellers to quantify their multi-media behavior. -screens and make business decisions with confidence. A recognized leader in digital and TV audience measurement and large-scale advertising, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.
About Univision Communications Inc.
As the leading Spanish-language content and media company in the United States, Univision Communications Inc. entertains, informs and empowers American Hispanics with news, sports and entertainment content on broadcast and television platforms. cable, audio and digital. The Company’s top-rated media portfolio includes the Univision and UniMÃ¡s broadcast networks, as well as 10 cable networks, including GalavisiÃ³n and TUDN, the country’s leading Spanish-language sports network. Locally, Univision owns or operates 61 television stations in major Hispanic markets across United States. Additionally, Uforia, the home of Latin music, features 58 owned or operated radio stations, a series of live events, and a strong digital audio footprint. The company’s leading digital assets include Univision.com, free AVOD streaming service PrendeTV, Univision Now, the largest network of Hispanic influencers, and several top-rated apps. For more information, visit corporate.univision.com.
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