CIMM launches guide for converged television measurement providers


CIMM launches guide for converged television measurement providers

December 3, 2021

In New York, the research research organization, the Coalition for Innovative Media Measurement (CIMM), announced that it was developing a guide for converged television measurement providers in the United States.

A subsidiary of the Advertising Research Foundation (ARF), the CIMM conducts research exploring two main areas: the current and future potential of TV measurement through the use of return path data; and new methods of measuring cross-platform media. When completed, the new guide promises a list and benchmarking of companies now performing convergent TV audience measurements, with the stated aim of helping all industry players understand the different players and their capabilities.

Created in partnership with The Project X Institute and TVREV, the guide will offer an overview of the current landscape and the broader TV data ecosystem, while providing in-depth profiles of the leading TV and video audience measurement service providers. multiplatform, including all forms of linear and streaming on all devices.

Jon Watts (photo), of Project X Institute and new CIMM CEO, comments: “Given the high levels of interest in converged television measurement, and the resulting high likelihood that measurement will be the norm For many years to come, the now is the time for us to take stock of leading measurement providers. Our plan is to create comparative profiles and key insights into the current state of the industry “.


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